Word: predecessor
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Dates: during 1990-1999
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...long-held view that a brand can't be built overnight, and needs to be cultivated and nurtured systematically. "A successful brand has a personality and a conversation with consumers," says Steve Goldstein, vice president of marketing for Levi Strauss, which has used Foote, Cone & Belding and a predecessor agency for 65 years. "But if you keep changing the voice of the person talking, it's very hard for consumers to trust a brand...
...most of America, Albright, 60, is the new face of foreign policy for the Clinton administration. Since moving up from her former post as Ambassador to the U.N. in January, she has drawn a sharp contrast to the dry, lawyerly style of her predecessor, Warren Christopher...
Birmingham's legendary predecessor William M. Bulger (D-South Boston) was a state legislator for 18 years before he took over the ornate wood-paneled office that comes with the president's gavel...
...gradually became clear to Kleindienst that even John Mitchell, his predecessor and close friend who left the Justice Department for the Nixon campaign in 1972, was involved in the cover...
Hollywood's version of the old-boy network does appear to be engaged in an insidious form of hazing. "I think there is a fair amount of sexism and reverse ageism at work here," says Ted Harbert, Tarses' predecessor as ABC Entertainment chief. "That gets the skeptics going full speed." Still, her detractors say her behavior in the job has not helped her cause. They describe Tarses as both insecure and out of her depth, driving underlings hard and treating former friends and colleagues shabbily. She raised eyebrows by ordering two pilots co-produced by her boyfriend, former Letterman executive...