Word: predecessors
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Dates: during 1950-1959
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...vice president to president of General Foods Corp., largest U.S. maker of packaged foods (Birds Eye, Maxwell House, Jell-0, Swans Down, Baker's Chocolate, Gaines Dog Food, etc.). He succeeds Austin S. Igleheart, who became board chairman. A onetime adman, Mortimer discovered one day that Postum Co. (predecessor of General Foods) had just bought Sanka and, "with only a phone call," had canceled his profitable Sanka account, handed it over to a rival agency. Later the company saw the mistake and in 1928 hired him as Sanka's advertising manager. Brooklyn-born Mortimer has a hobby that...
...misses no point. If an opposition speaker misstates what he said, Rab is quickly on his feet to set the record straight in his clear, flat voice. If goaded, his reply is quick and effective. Hugh Gaitskell, Labor's lanky and self-confident economist and Butler's predecessor at the Treasury, pricks him with the barbed wish that some day he may hear a Butler speech which does not talk about "unity, stability, flexibility, and all the other 'itys.' " "Those are all nouns or virtues," Butler retorts, "to which the Right Honorable Gentleman and his friends...
...afford." The Times-Herald had no trouble finding a suitable replacement. The new columnist: Maryland McCormick, 55, wife of Colonel Robert R. McCormick, the Times-Herald (and Chicago Tribune) publisher. Maryland's new column started off this week on a subject on which both she and her predecessor are undisputed experts: publishers' wives. Says Mrs. McCormick, with a touch of the outspokenness that has made her husband famous: "[Publishers' wives] have an excellent sense of humor ... All lords of the press take themselves very seriously, so [we] have taken the lines of least resistance...
...chairman of Willys-Overland Motors, Inc., was elected president of Hoe & Co., biggest U.S. manufacturers of rotary printing presses. He succeeds Arthur Dressel, who resigned because of illness. Mooney lands in the thick of two fights: 1) a campaign by a stockholder faction to reinstate Dressel's ousted predecessor, Joseph L. Auer; and 2) an A.F.L. machinists' strike that has closed Hoe's main plants since January...
CAMPBELL Soup has taken its $8,000,000-a-year soup advertising account away from Philadelphia's Ward Wheelock Co. (total 1953 business: $10,200,000) after 45 years with the firm and its predecessor. Its new agency: Manhattan's Batten, Barton, Durstine & Osborne (total 1953 business: $137,500,000). Reason, says Campbell: it wants a new kind...