Word: predict
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Dates: during 1940-1949
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Since 1939, Gallup's Audience Research Inc. (TIME, Oct. 13) has been pre-testing movie titles, scripts and casts for Hollywood producers, can now predict for nervous movie magnates the final box-office draw within 3%. Last fall a similar setup was organized to measure the pulling power of radio stars (top draw in both by the Gallup yardstick: Bing Crosby). The full Gallup empire takes an annual operating budget of around $750,000 a year, maintains offices in Princeton, Manhattan and Los Angeles, requires a staff of 1,200 part-time interviewers for the Gallup Poll alone...
...Predict . . ." In 1945, little A.C.S. money was allocated to research ; this year's research allotment to 100-odd institutions is $4,000,000, as much as A.C.S. raised for all purposes in 1945. A good share of the A.C.S. research money will go to the new Sloan-Kettering Institute for Cancer Research (TIME, Nov. 3). Its new, 14-story, $4,000,000 building, on Manhattan's East Side, financed by General Motors' Alfred P. Sloan Jr. and Charles F. ("Boss") Kettering, was formally opened by the donors one day last week...
...Said one biologist, who spotted a coffeepot heating over a Bunsen burner: "That's one piece of apparatus we're sure will work." But Dr. Cornelius P. ("Dusty") Rhoads, head of the Institute and of the affiliated Memorial Hospital, was more hopeful. Said he: "No one can predict from what source a major discovery will come. One can predict, however, with absolute certainty, that sound, careful, faithful investigation will justify itself in terms of progress...
...film, Human Growth, will prove a godsend to this country and its children. Not too long after the other 47 states adopt this program, I predict a new era, heralded by a decline in sex crimes and divorce. Take the mystery out of sex, bring it before the eyes, and indecency flies out the window. Let's all endeavor to see that our own states follow suit...
What about long-range expectations? Will the U.S. "give Europe all the help she really needs" in the next few years? Not as Europeans see it. Most predict that the U.S. will give "some" but not enough assistance...