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...example, extrapolates from a combination of attitudes gleaned from opinion polls and life-stage data: where you are in terms of marriage, children, home ownership. "Life stage is a much stronger way of looking at demographics," says J. Walker Smith, president of Yankelovich, "because age isn't really a predictor of everything. Knowing someone is recently married with one child is much more telling to a marketer than knowing whether...

Author: /time Magazine | Title: Marketing: Sell It to the Psyche | 9/15/2003 | See Source »

...living--and even more debt to send the kids to college. The only way to cover that debt is for both parents to work, and still they are stretched too thin. It is this phenomenon, Warren and Tyagi argue, that has made having a child "the single best predictor" of financial ruin. Married couples with children are more than twice as likely to file for bankruptcy as childless couples; they are 75% more likely to be late paying bills and also more likely to face foreclosure on their homes...

Author: /time Magazine | Title: Bookshelf: Parent Trap | 9/15/2003 | See Source »

...time the debate ended, a great many sensible things had been said about the educational disadvantages of preregistration. But preregistration was a bad idea also because it wouldn’t work as a predictor of course enrollments. Our registrar so advised the deans last summer, based on her prior experience as registrar at two schools with preregistration, Boston University and the University of Arizona. Preregistration is a useful method for allocating scarce enrollment slots where many courses have caps. But it does not produce good results if enrollments are open, unless students are not allowed to change courses...

Author: By Harry R. Lewis, | Title: Shopping for an Education | 6/5/2003 | See Source »

...fatty substance, called triglycerides. In addition, women with low levels of HDL, the so-called good cholesterol, are more likely than men to develop heart disease later on. National guidelines suggest a minimum HDL level of 40 mg/dL for men and women. "But [low] HDL is a more powerful predictor of risk in women," says Dr. Lori Mosca of New York--Presbyterian Hospital. "So in my practice I recommend keeping an HDL of 50 mg/dL for women...

Author: /time Magazine | Title: The No. 1 Killer Of Women | 4/28/2003 | See Source »

Elevated lipids--cholesterol and triglycerides--are important risk factors. Although doctors have traditionally focused on levels of LDL (bad cholesterol), HDL (good cholesterol) may be a better predictor of heart-disease risk in women. Women should maintain HDL at levels as high as possible...

Author: /time Magazine | Title: Cardiovascular Disease: What You Can Do | 4/28/2003 | See Source »

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