Word: preferable
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Dates: during 1950-1959
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...Armed Forces Committee had suffered during the battle for a Pentagon reorganization bill (TIME, July 28), saw a chance to regain ground. Russell introduced a rider to an appropriations bill that would forbid the Administration the right to undertake any study of surrender. U.S. citizens, cried Dick Russell, "would prefer to die on their feet in the event of a nuclear holocaust than to be making plans for living on their knees as the slaves of the masters of the Kremlin." The Senate shoved aside all real legislation, argued about Russell's amendment for hours, finally yelled it through...
Shorter contracts also are preferred by firms in fastmoving industries where technological changes come with dazzling rapidity. A rigid, long-term contract only tends to damage their competitive position. Electronics firms and oil producers must have flexible labor relations if they hope to take advantage of technological breakthroughs. In aviation, Lockheed and other planemakers prefer short-term contracts, not only because the state of the art is proceeding in quantum jumps, but also because the business itself comes in fits and starts...
...last week. On dole in Scunthorpe, England, after being laid off from his $34-a-week job in a steel mill, was Hussein Mohammed Sagaff, 29, who nevertheless decided not to go home again: "My family would give me money if I returned to the Middle East, but I prefer the Western way of life-to be able to take my wife to a dance if I like...
Though a firm can get its foot in the common market simply by licensing a European firm to manufacture a U.S. product, most U.S. companies, especially those already established in market countries, prefer to set up new branches or subsidiaries instead. They have found it best to buy existing plants, since building a new plant in Europe often means building housing for workers as well...
...will later be joined by a proposed European free-trade area, consisting of the United Kingdom and five other countries outside the common market, to form a community of more than 240 million potential customers. Many U.S. firms are holding back to see if this will happen; they would prefer to get into England under lower tariffs, thus gain access to the Commonwealth trading area as well as the common market. But foreign traders contend that now is the best time for U.S. firms to enter the market area. Says Lawyer Ball: "There are dangers in waiting. Once producers...