Word: preferably
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Dates: during 1950-1959
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...advertising still does the weekly wash free for 100 Cincinnati housewives, checks them closely as to their likes and dislikes. In P. & G. beauty salons, ladies have their hair washed with two Procter & Gamble shampoos-one for each side of the head-to find out which they prefer, and why. Advertising studies tell Procter & Gamble whether Tide will sell better if it is white, blue or green, whether another ounce of Joy for the same price will pay for itself in increased sales. As P. & G.'s advertising chief, Neil McElroy was death on guessing about such matters...
...acquire seven FM stations, the legal limit on single ownership. Boston's WCRB, which pioneered in stereophonic sound, is offering a record 128 hours of concert music a week, and Westinghouse Broadcasting Co.'s four new "FM only" outlets are making a pitch to advertisers who prefer "a rifle shot to a shotgun blast." Says Westinghouse President Donald McGannon: "FM is at last on the march, and that day may not be too far distant when our country will have three separate major media for broadcast entertainment and advertising: TV, AM radio and FM radio...
...Dean's office announced yesterday that present juniors will receive questionnaires by mail today asking whether, and under what circumstances, they would prefer to live in private lodgings...
Dean Watson explained yesterday that the inquiry was designed only to find out how many students would prefer to live in apartments and rooming houses in Cambridge, and what the reasons are for their preferences...
...created because of widespread dissatisfaction with the present system of "forced commuters," which admits students to the College on the condition that they live at home. Advocates of a more liberal policy argue that the University should not force persons to commute when certain occupants of the Houses would prefer to live outside...