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Word: preferably (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Public education, of course, is a tough business. Most politicians pay lip service to the theory, and prefer to let congressional committees and blue-ribbon panels do the spadework in comparative privacy. Perhaps it is too early to ask for anything else. But the feeling persists that we are witnessing a phony debate in a time when the voters are more eager than ever for genuine open contention and debate...

Author: By A. Hartford, | Title: Politics '68 | 7/26/1968 | See Source »

Even as a youngster in The Bronx, Mel Powell was a brilliantly advanced musician. At least that is the way he remembers it. Of course, his fledgling compositions did not exactly bowl over his piano teacher, who "seemed to prefer Mozart." But it was already clear that Powell was something special. He completed high school at 14, and started a precocious career playing jazz piano. "It turned out," he recalls, with barely a smile of irony, "that I became magnificent...

Author: /time Magazine | Title: Avant-Garde: The Powell & the Glory | 7/19/1968 | See Source »

...unforgivably sinful to do so in public." Of course, this feeling is less a matter of morality than envy. In this wonderfully egalitarian country, the have-nots naturally demand: "Why not me?" And in politics, the voters have come to accept rich candidates, if not actually to prefer them...

Author: /time Magazine | Title: Essay: ON BEING VERY, VERY RICH | 7/12/1968 | See Source »

...likely now than it used to be (a recent Chevy commercial actually mentioned Ford by name). But it still remains indicative of a certain way of thinking by sponsors. With the exception of a few enlightened companies-among them Xerox, Hallmark, Bell Telephone and Western Electric-most advertisers still prefer to avoid controversial or specialinterest programs, and are happily led to the kind of show that provides the best frame for a sales pitch. Sometimes the frame and the picture merge completely, as when Clairol builds a beauty pageant around its commercials...

Author: /time Magazine | Title: Television: SPITBALLING WITH FLAIR | 7/12/1968 | See Source »

...made, although the Hughes magic started ABC share values spinning last week, and the stock closed the week at 68 1/4, up ten points. A major objection from the network's viewpoint is that a cash purchase would make sellers liable to capital gains taxes. Goldenson would much prefer a stock swap that could be taxfree...

Author: /time Magazine | Title: Communications: Money at Work | 7/12/1968 | See Source »

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