Word: prefereable
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...children along, filling their hands with glass bobbles and Carnival masks. They eat gelato and large margarita pizzas; they wait an hour in line to see the Doge’s palace and listen to one of the many tuxedoed string quartets in San Marco play Vivaldi (though they prefer it when the quartets strike up The Sound of Music). They say they have seen and done Venice and, in a sense, they would be correct...
...change their shopping habits. "I'll come here only once in a while," says Dalvinderjit Kaur, a housewife, whose son is filling out a form to get membership at Best Price. "I have shopped at the same kiryana shop for 18 years." There are many reasons customers like Kaur prefer their kiryana shops: they deliver for free, even for small orders; they allow regular customers credit; and they are close by and personal. "He knows us so well," she says. "When my daughter went to America to study, he called to ask, 'Madam, is your daughter not home? You haven...
...service's lack of portability has meant that most music fans still prefer downloading songs, sometimes illegally. Now Spotify wants to make streaming mobile. The new application won't be available to everyone, only those who opt for the premium service, which costs $15 a month for unlimited streams (the same amount buys you about 15 songs from the iTunes Store), access to prereleases and better audio quality than the free service, which forces users to listen to ads after every few songs. Spotify says it can't reveal exactly how many of its members are currently using the premium...
Spotify's Butcher thinks there's plenty of room for both streaming and downloading in music lovers' lives. "People like to consume music in a variety of different ways," he says, pointing to the enduring popularity of vinyl as proof. "Some music fans will continue to prefer ownership of their music, while others will be happy with access to millions of tracks." Whether you'll soon be able to do both on your iPhone all depends on how Apple reacts to this latest killer...
...mesmerizing and as beautiful as they are, most of us prefer to see jellyfish through a thick wall of aquarium glass. But given a chance to swim with invertebrates and not get stung, would you? If you have a little backbone - and have enough time and money to make your way to the tiny Pacific island nation of Palau - the answer really ought to be yes. (Read "Palau: Next Stop After Gitmo...