Word: prefereable
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...ages. "We know he's a polarizing character," Vieira Barocas says. "But on any day I would rather that someone have an opinion about us and our brand than for him to just melt into the background with all the other advertising that is out there. Would I prefer that you and other critics find him appealing? Absolutely. But I will take the fact that you notice, that you hear our message and that you have a point of view...
Anyway, on to the point. More often than not, I tend toward a George Michael, a little bit too worried and, let’s face it, pretty awkward. I would prefer for things to run on schedule and for them to go smoothly and without real conflict. And when they don’t, I experience the perpetual urge to want to fix them. So, how to move from this state of preoccupation to idyllic summer (and if we want to be ambitious, lifelong) happiness...
...with room for about 40,000 nests costs roughly $100,000 - you must attract tenants. The maker of the Swiftlet Bazooka Tweeter claims it can broadcast "love calls" to birds flying up to a mile away. Humidifiers keep the interior of the house attractively damp like the caves swiftlets prefer. And don't forget your feces powder: bird droppings mixed with ammonium bicarbonate which, when sprinkled on the floor, make a new birdhouse smell like a well-established...
While youth unemployment across the E.U. is significantly higher (17% for those 25 and under) than in the general population (7.6%), some countries are more vulnerable than others. German companies tend to hire workers at an early age; French and Spanish firms prefer temporary contracts to get around sometimes draconian labor laws. "The social crisis is more pronounced [in France and Spain] because their citizens believe policy should create more employment. But in a downturn, it leads to a rapid increase in just the opposite," says Askenazy...
...Sharks will be a good investment for China's richest sports star. After Yao departed for the U.S. in 2002, the Sharks went from national champions to perennial league basement dwellers. At the same time, the Chinese Basketball Association (CBA) has languished, in part because young Chinese players would prefer to watch the high-octane antics of the NBA rather than the second-rate efforts of their national league, where poor coaching and antiquated playbooks have stunted the game. It doesn't help, either, that China's best players, like Yao and the New Jersey Nets' Yi Jianlian, have fled...