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Word: prefered (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Newark's financial problems would not be so great if its economic base were not crumbling. Downtown department stores have become marginal operations, wary of shoplifters and dealing in cheap goods. Because industrialists prefer to build modern, one-story plants in suburban areas, where land costs are low and the surroundings more congenial, Newark has lost almost 20,000 manufacturing jobs in the last 15 years. An expansion of headquarters facilities by banks and insurance companies located in Newark has partially offset this trend, but this tiny boom has not provided jobs for ghetto dwellers...

Author: /time Magazine | Title: Nation: THE CITY: PROBLEMS OF A PROTOTYPE | 3/21/1969 | See Source »

...principal external consumers of the information contained in grades are employers and graduate schools, who need to identify the students they most prefer and the ones they least prefer. Grades provide employers and graduate schools with a cost-less means of ranking students for their own purposes. But education should not be made subservient to their needs, particularly since grades interfere with the learning process. Graduate schools and employers could device their own mechanisms of evaluation and selection if students were not graded, as already happens with students from a number of colleges, such as Antioch, which do not grade...

Author: NO WRITER ATTRIBUTED | Title: Soc Sci 125 Report on Grades | 3/19/1969 | See Source »

...Little Steadiness. The issue comes down to the question of whether or not the board's independence should be curtailed. Paul McCracken, Chairman of the President's Council of Economic Advisers, would prefer much less short-term monetary tinkering by the board. Like many others, he feels that the board would do better to pay more attention to developing long-term policies for steady economic growth. McCracken would also like to see the Reserve coordinate its policy more closely with the White House. He would probably not go as far as some former Johnson economists, who argue that...

Author: /time Magazine | Title: Money: Fuss Over the Federal Reserve | 3/14/1969 | See Source »

...year: more than $26 million. Liggett & Myers is also holding the line on TV. Some of the companies have been negotiating for "getting-out clauses" in their TV contracts just in case cigarette ads are somehow restricted, or are required to carry health warnings so strong that tobaccomen would prefer not to air them...

Author: /time Magazine | Title: Tobacco: They Will Not Puff | 3/14/1969 | See Source »

...trusts, interlocking directorates and utilities pyramids that collapsed disastrously. Even most leaders of conglomerate companies loathe the name, largely because they are vocally critical of each other and do not like to be lumped together with some of the abrasive men and controversial companies involved in modern mergers. They prefer to be known as leaders of "multi-industry" or "multimarket" concerns. Yet "conglomerate" seems an apt title. Derived from the Latin verb, conglomerare, meaning "to roll together," it is also the geological term for heterogeneous stone fragments fused into a mass. However much the word grates, it has become fused...

Author: /time Magazine | Title: Business: THE CONGLOMERATES' WAR TO RESHAPE INDUSTRY | 3/7/1969 | See Source »

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