Word: prefered
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Dates: during 1960-1969
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...Presidential Adviser McGeorge Bundy, now president of the Ford Foundation, speculates that the Communists may quietly call it quits once they become convinced that U.S. power and perseverance will deny them victory. "If the Communists do decide that their present purposes exceed their capacity," says Bundy, "may they not prefer a private decision to a public admission...
...confreres have done is to marry English and American tailoring into a "mid-Atlantic cut." This is somewhat arrogantly described as "not quite what an Englishman would wear," but with more shape than the typical U.S. suit. Nor is shape the only compromise. Lacking central heating, Englishmen prefer fabrics weighing 15 ounces to 20 ounces per running yard; San Franciscans choose almost English weights, but otherwise, says Stanbury, "we can't sell anything over twelve ounces...
Fitting at 3 a.m. English tailor-made suits carry no labels, and the firms themselves seldom, if ever, advertise, prefer to prosper by word of mouth. The remark, "My London tailor's in town," quietly passed along among friends, seems to work wonders. J. C. Wells Ltd. sent its first traveling man to the U.S. in 1927 on a "prestige visit," was surprised when he came back with 100 orders; this year Wells's man, A.S. Richardson, brought back 1,000 orders, an increase of 200 over five years ago. Henry Poole & Co. has American family accounts going...
...would be a bit surprised if he chose to end his career at any time in the near future." Still, that such talk could get started about a man so fond of power indicates how Lyndon Johnson's popularity has faded; the theory is that he might prefer dignified retirement to a fight he might lose...
...Computers. Next year Burroughs will provide U.S. Steel with the first components of its new B 8500 series, perhaps the most advanced and most powerful analytical machine ever built for business. Basic costs for this model are nearly $8,000,000, or $150,000 per month for companies who prefer to lease their equipment. Already customers are queueing up. U.S. Steel will pay $20 million for its souped up version, which will comprise 221 pieces of electronic brainery. The University of Wisconsin has also ordered a B 8500 for $15 million...