Word: prefered
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Dates: during 1970-1979
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Thirsting for bigger sales, Pepsi extended its taste-test campaign to Michigan two months ago. And last week it moved into Los Angeles and New York, the country's richest markets, with the message: NATIONWIDE MORE COCA-COLA DRINKERS PREFER PEPSI THAN COKE. Anticipating the move, Coke had already launched a campaign with the theme NEW YORK PREFERS COCA-COLA TO PEPSI...
Campaign rhetoric may be melody to some visitors' ears. But many tourists prefer the less hortatory sound of music from discothèques, rock bands and folk singers. These entertainments are as live as the convention floor and exhibit as much promise as the party platform. Moreover, the only vote they require is the sound of two hands clapping...
...they approached God, more or less as equals-at least in matters of conversation-Wiesel does not hesitate to judge their characters. When push comes to shove (and it often does in the Old Testament), he tends to like his piety muscular. He goes so far as to prefer Esau to Jacob, referring to Jacob (as well as Adam) as "a weakling." What he interprets as Job's bland "resignation" to God he calls "an insult to man." Job, he remarks, "should have continued to protest...
Practicality and a Puritan bias toward plainness have made the white clapboard church, not the soaring stone spire, the nation's quintessential symbol of worship. Yet some Americans prefer to honor God in grandeur. One was George Washington, who dreamed of "a great church for national purposes in the capital city." It was only a century later that members of his Episcopal Church began making plans to build a towering Gothic cathedral atop the highest point of land in the District of Columbia...
...drive north along the wild California coast at Big Sur and into San Francisco?charmingly provincial still, studiously cosmopolitan. Even Twain is impressed with that great sculpture in steel, the Golden Gate Bridge. People, he is told, come from miles around just to jump from it, but these visitors prefer to enjoy the scene from the hills immediately northwest of the span...