Word: preference
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Dates: during 2000-2009
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...baby gifts, everyone knows that blue is for boys and pink is for girls. But now there's evidence that those colors may be more than just marketing gimmicks. According to a new study in the Aug. 21 issue of Current Biology, women may be biologically programmed to prefer the color pink - or, at least, redder shades of blue - more than...
...average, the study found, all people generally prefer blue, something researchers have long known. The study also found that while both men and women liked blue, women tended to pick redder shades of blue - reddish-purple hues - while men preferred blue-green. To assess whether the color preferences could have been due to culture, the researchers tested 37 Han Chinese volunteers from mainland China, along with the 171 British Caucasian participants, and found the same male-female differences. Though the Chinese participants showed a greater overall preference for red than their British counterparts (red is considered an auspicious color...
...dark khaki camouflage uniform, a gift from the U.S. government, may as well be a beacon for insurgent attacks. Several hundred ANA forces have died in combat since 2003, and a Taliban directive has decreed that ANA soldiers are infidels for their affiliation with the foreign forces. Insurgents prefer to target Afghan forces rather than NATO, knowing that the poorly prepared troops rarely drive armored vehicles and that they lack sufficient retaliatory firepower to mount a counteroffensive. The rising military death toll has made recruiting new soldiers even more difficult, says Colonel Karimullah, head of army recruiting in Kabul...
...account, they need to do a better job adapting their business to what this population truly needs. For one thing, the overdraft and late fees that banks pile on are an unacceptable risk to the unbanked, who can't afford to lose access to their funds. Check cashers prefer the term self-banked for these customers and say they are wise to steer clear of banks for exactly these reasons. "Check cashing is very popular because even though the costs are very high, there is certainty to it," says Prahalad...
...murder of female babies has been a persistent malaise in north-western India, and recent studies have shown that it is spreading to other parts of the country, too. "When people see how much they have to spend on marrying off a daughter, they prefer to not have daughters," says Oberoi. "If not killed, girls are often neglected in the family...