Word: preferida
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...says Mario Zullo, the chain's head produce buyer. "Now we sell two to three cases per store each week. It has become a part of our everyday produce." Nor is jicama alone in beguiling Midwestern palates. Reports Jack Cerniglia, of the large Chicago wholesale firm La Preferida: "Four years ago, we ordered just 400 lbs. of different Oriental products in a week. Now we get 6,000 lbs. a week. It's gone crazy, this business...
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