Word: preferreds
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...fear. And to them, the Obama campaign’s strategy of keeping the race issue quiet is, in many ways, exactly wrong. True, he’s leading in all polls; true, enough middle-class whites will swing his way. Some will do it because they prefer his populist economic policies. Others will shrug, close their eyes, and vote the party line.Pundits will credit his inevitable victory to youth, African-Americans, and urbanites, and they will be right: Working-class whites are no longer the Democratic base, and if population demographics continue to shift, their support may no longer...
Most of all, the amygdala loathes unpredictability of the kind we are currently enduring. Lab experiments with rats and humans show that both species prefer predictable electric shocks over unpredictable shocks. That's because, on a normal day, the brain works by following shortcuts. We recognize patterns in order to make split-second judgments about what we are seeing. Shortcuts are ruthlessly efficient, which is important for an organ that only uses about 40 watts of power per operation. But the more uncertainty we face, the more shortcuts our brains use. And the shortcuts lead to a slew of predictable...
...ounces of lubricant (spermicidal properties unspecified). So what if soda can’t really prevent pregnancy? The U.S. needs to keep up with the burgeoning Third World anyway. And even though most respondents would rather that several (million?) of their best buddies be immersed in water, they clearly prefer Coca-Cola’s secret formula to nonoxynol-9. Sorry, big pharma; congrats, big sugar...
Still in the early stages of her work, Huangfu said that it is too difficult to tell which method scientists would ultimately prefer...
...Asked why Florida Republicans declined to buy ads in black newspapers promoting McCain's candidacy, Jim Greer, the group's chairman, said, "I prefer to look at what really reaches African-American voters, what gets them engaged, and I'm not sure advertising is always the answer. The answer is sitting down to talk with them." Last year, for instance, Florida Republicans held a leadership conference in Orlando that drew some 500 blacks. Nevertheless, Clarence McKee, a co-chair of African-Americans for McCain in Florida, says of his party, "They have to do more to reach out to black...