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Word: preferring (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Simplicity is the magic of the service, something that YouTube, with its millions of videos in thousands of categories, lacks. And it's in high demand. Steve Johnson, CEO of Choicestream, which helps video sites customize their offerings, says viewers prefer receiving personalized recommendations to wading through reams of search results...

Author: /time Magazine | Title: 50,000 TV Channels! The Skype Guys Strike Again | 3/1/2007 | See Source »

...resident Winter Mead ’08 also felt the ratings were arbitrary. “Judgment based on beauty in this context is too sensitive, too close to home,” he said in an e-mail. Curious about your rating? Find out at www.PeopleRadar.com. Prefer to keep your self-esteem? Change your privacy settings...

Author: By Caitlin A. Meares, CONTRIBUTING WRITER | Title: Like Facebook, But More Exploitative | 2/28/2007 | See Source »

LONDON Although Reebok's Workout ($55) is offered in an array of colors, Brits prefer the all-white version...

Author: /time Magazine | Title: The A List: Sneakers | 2/27/2007 | See Source »

...Aspen's Snowmass resort, for example, 60% of visitors during the past holiday season rented skis from the facility's ski shop, up from 45% eight years ago. Most of these skiers, says Derek Johnson, managing director of rental retail, now invest in custom boots and bindings but prefer to lease their skis so they can try out the latest models each year. "People also like the fact that they can switch out their rentals anytime," says Johnson. "If you ski one day, you can come back the next day for a snowboard and then go back to skis...

Author: /time Magazine | Title: The Leasing Life | 2/27/2007 | See Source »

...heads poking out through pastry. Tony Blair and Prince Charles' wife Camilla have already dined there (although not together). Visual attractions include a glittering crustacean bar and art by names including Gary Hume. But overall, the look is of elegant comfort. As for where to sit, lunchtime power brokers prefer center tables. 20 Mount Street...

Author: /time Magazine | Title: DINING OUT: London Calling, Again | 2/27/2007 | See Source »

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