Word: prefers
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...already established street brands. Japanese are even more attuned than Americans to the iconography of consumerism. This is, after all, an animation-crazed culture in which characters like Doraemon, Hello Kitty and Pikachu adorn everything from refrigerators to boxes of seaweed sprinkles. Consumers, especially the key youth segment, prefer splashing out on recognizable icons?an almost Pavlovian response to a society awash in symbolism. No surprise then, that one of the details that Takizawa is most proud of in his collaboration with Champion is the way he reinterpreted the sweatshirt maker's embroidered "C" monogram into a tricolor abstraction. Shoemaker...
...believe we have an obligation to our readers and community to report crime that happens here,” Paley said. “The only way to do that fully is to have access to these records…While we’d prefer to settle this and get access to records in an informal way, the University has left us no option but to fight for this legal principle in a court...
This summer and always, I prefer to learn history from the scraps and from the ground up rather than from symbols and the so-called “big picture.” In my book, Jefferson’s faded scrawlings will always top the red, white and blue...
...Still, I prefer walking. No matter where I go or what I see, it’s always an adventure...
...Several companies will sponsor multicar trains, blanketing each car with logos and promotions. Hansen's Beverage has signed a 10-year, $10 million deal to sponsor the Monster train (named for its Monster Energy drink) and plans to give drink samples to passengers and display video ads. "We prefer to call it a totally immersive branding environment," says Patrick Pharris, chief executive of Promethean Partners, which is selling the monorail's advertising and has also secured Motorola as an early partner. Ad revenues will help subsidize fares on the monorail, which will be the first modern U.S. public-transit system...