Word: pregnants
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...from Heaven. After a whole lot of time talking about which letters the names of my family and friends start with--which I already knew--she got me to tell her that my wife Cassandra and I don't want any kids in the next two years. "Is she pregnant?" Char asked...
...abuse. As they turned into accusations, she and her husband threatened to take Emma home. When they attempted to leave with her, police and social services escorted them from the hospital and an emergency protection order was issued. Emma was placed in foster care, and officials told Watson, pregnant with her fifth child, that they would apply to place the baby in care at birth. "Why don't you just admit you like hurting your children?" a case worker urged her. Her voice quavering at the memory of her nightmarish ordeal, Watson insists that she has never harmed...
Matthias' success has taught mainstream designers an important lesson: there's money in maternity. "Business school 101 is find a need and fill it," says Julie Chaiken, whose eponymous high-end fashion label introduced Chaiken with Child two years ago. "A good percentage of our customers are pregnant, and we don't want to lose them for nine months." At the request of special clients like Cindy Crawford and supermodel Vendela, Chaiken began creating a maternity version of its signature pants--with elastic in the waistband and an emphatic lack of ugly front pouches. Scouts at high-end department stores...
Spin-off industries are also blossoming, such as Liza Elliott-Ramirez's Expecting Models, founded in July 2001. "When I started modeling 20 years ago, pregnancy was something you hid," she says. "But when I was pregnant [in 2000], I never worked so much." Business has quadrupled since the agency opened, and some of the 100 pregnant models on Elliott-Ramirez's books command as much as $10,000 a day. "It's a huge and booming market," she says. "There are new vendors every day, as they realize pregnant women are consumers who want to look good...
Andrea O'Reilly, president of the Association for Research on Mothering, says she's heartened that designers have finally recognized that pregnant women deserve their attention. Still, she's concerned that the emphasis on looking good could create unrealistic expectations. "It's double-edged, because it also sets standards even higher," she says. "It's hard enough being pregnant ... now you've got to look stylish?" At least today's mothers-to-be truly have that option...