Word: prelaunch
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...high international political hurdles to surmount. No. 3 would be a disaster for Greece and for the global financial system. As for No. 4, given that there are no procedures for leaving the euro, it might risk unraveling the entire project. In the euro's prelaunch period, a few skeptics predicted that the mismatch between a single European currency and differing national economic conditions would eventually lead to tension and an ugly breakup. The euro, heretofore one of the great political and economic successes of the past decade, is now undergoing a stress test of that hypothesis...
Welcome to the prelaunch program of Virgin Galactic, which hopes to be the world's first private spaceline, with liftoff by 2009. The adventure-addicted British entrepreneur says that over its first 10 years Virgin Galactic will send 50,000 civilians on a thrill ride more than 62 miles (100 km) up into space--to escape gravity and ogle our small fragile planet. Initial cost for the two-hour adventure...
...couple of notable nonstarters. The London Futures and Options Exchange halted its property futures in 1991 four months into trading, after a scandal erupted over dummy trades. In 1993 the Chicago Board of Trade, with help from Shiller and Case, readied its own foray but then pulled the plug prelaunch. The nature of houses is an impediment, says Craig Pirrong, professor of finance at the University of Houston, because speculators crave volatility and home prices change slowly--and even within one city, there can be vast differences in values...
...Current's promises to offer consumers of television more control in its creation--"to give young people a voice," Gore declared at the network's prelaunch in April--some young content creators are already questioning its openness. A lively blog on which aspiring video makers swapped ideas about the network's mission, recruitment process, video postings and politics cropped up on Current's website in its early days. But after would-be correspondents started criticizing management's policies and unresponsiveness, the blog was shut down...
...Dubai of the advertising agency Impact-BBDO, ads on al-Jazeera seem to have dropped since the 2003 Iraq invasion because of political sensitivities--a claim that al-Jazeera denies. Nonetheless, anticipating commercial resistance to the English channel, Parsons is offering discounts to advertisers willing to sign substantial prelaunch deals...