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Word: prelle (lookup in dictionary) (lookup stats)
Dates: during 1948-1948
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Usage:

...conservative sponsors settle for sudsy little dramas. Prell shampoo peeps inside the U.S. bedroom to find a wife chiding her husband because his broad shoulders are sprinkled with dandruff. Camel presents vignettes in which someone, usually a pretty girl, battles a sailfish or performs involved dives from the high board. Then, by a process known as Sponsor's Logic, she ties up her athletic skill with her preference for Camels...

Author: /time Magazine | Title: Radio: Sponsors' World | 8/30/1948 | See Source »

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