Word: premeers
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Dates: during 1940-1949
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Prologues and Premeers. From the start in Hollywood, Grauman concocted enormously successful madcapitalist "innovations." One of these was having movie stars make personal appearances. Another was the "prologue," the ancestor of today's stage show. The most famous and flamboyant was the "premeer"-the klieg-lighted, red-carpeted opening night, when crowds lined the streets for miles, cameras clicked, searchlights stabbed the heavens, movie stars drove up in state and were, one by one, escorted into the theater by Grauman himself...
...premeer Wilson Mizner drove up to the Egyptian in a dilapidated Ford and ceremoniously presented it to the doorman. For the opening of The Covered Wagon, Indians were brought from their reservation "by special permission of the U.S. Government." Grauman's best-known stunt was to catch the footprints of such stars as Douglas Fairbanks and Mary Pickford in wet cement-a trick that was later used for John Barrymore's profile. Quipped Barrymore, as he caressed the cement: "I feel like the face on the barroom floor...
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