Word: premiership
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Dates: during 2000-2009
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...player, but not yet Premiership level - at least not in telecoms. According to tech consultancy IDC, based in Framingham, Mass., $30 billion Alcatel ranks fourth, behind Cisco, Nortel and Lucent, in data-equipment sales to telecom service operators...
...Indonesian players, to teams in Holland and Britain, and he believes a young Singaporean striker will net him an additional $250,000. To make his plan work, however, he needs to secure the kind of corporate sponsorship one sees around the pitches of the Serie A or Premiership. In Suwarso's dreams, of course, every player has his chest festooned with logos. So far coffeemaker Torabika and cement manufacturer Indocement have signed on. "We're changing more than the game," says Suwarso's brother and assistant coach Marvin. "We're hoping to change the culture...
...Well, the Yankees have cable TV deals, and if, for example, they were to try to get their own cable TV channel, they'd need programming. You could get a pretty decent rating for Manchester United games on cable in the U.S. The British Premiership, in which Manchester United play, is a big league - you can watch its weekly highlights just about anywhere in the world. So there are countless opportunities for cross-marketing and global programming...
...soccer fan who can't afford the time or cost of a trip to Manchester, England, to watch United strut its stuff at the top of the Premiership, a trip to South Bend, Ind., may be the perfect substitute...
...Dame might be the perfect the solution. The Fighting Irish should control the pace of the game and possess the ball with tantalizing fluidity. But when the Crimson makes attacks of its own, they will bear an uncanny resemblance to the "Red Devils" who have torn up the English Premiership for decades...