Word: premiership
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French football fans who closely monitor the form of their best players ahead of the World Cup keep their eyes on the English Premiership, where superstars like Thierry Henry, Robert Pires, Patrick Vieira, Emmanuel Petit, Marcel Desailly and Fabien Barthez ply their trade. They also frequently check in on Italy's Serie A, to follow the progress of David Trezeguet, Lilian Thuram and Vincent Candela. Then there's Spain's Primera Liga, which includes maestro Zinedine Zidane, Claude Makelele and Philippe Christanval. Oh. And don't forget the German Bundesliga, home of Bixente Lizarazu and Youri Djorkaeff. Les Bleus...
...English club Arsenal. One of France's first coaching exports, Wenger moved from J-League side Nagoya Grampus Eight to the Gunners in 1996, and promptly turned the London club into a veritable colony of expat French stars. Within two years, he had walked off with both the English Premiership title and the Football Association Cup. His bid to another F.A. cup was thwarted last year by Liverpool, under the coaching of another Frenchman, Gérard Houllier. An architect of the French national training system, Houllier revamped and restructured a rusty Liverpool organization to win a rash of national...
...player, but not yet Premiership level - at least not in telecoms. According to tech consultancy IDC, based in Framingham, Mass., $30 billion Alcatel ranks fourth, behind Cisco, Nortel and Lucent, in data-equipment sales to telecom service operators...
...Indonesian players, to teams in Holland and Britain, and he believes a young Singaporean striker will net him an additional $250,000. To make his plan work, however, he needs to secure the kind of corporate sponsorship one sees around the pitches of the Serie A or Premiership. In Suwarso's dreams, of course, every player has his chest festooned with logos. So far coffeemaker Torabika and cement manufacturer Indocement have signed on. "We're changing more than the game," says Suwarso's brother and assistant coach Marvin. "We're hoping to change the culture...
...Well, the Yankees have cable TV deals, and if, for example, they were to try to get their own cable TV channel, they'd need programming. You could get a pretty decent rating for Manchester United games on cable in the U.S. The British Premiership, in which Manchester United play, is a big league - you can watch its weekly highlights just about anywhere in the world. So there are countless opportunities for cross-marketing and global programming...