Word: premium
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Dates: during 1960-1969
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...Fringes. The part-time business is going full blast because many corporations, squeezed by shortages of office workers and rising wages, are not even trying to keep full staffs at the typewriters. When the need arises, they happily pay a premium for part-time help. In New York, for example, a temporary-help supplier might pay a typist the going rate of $2.50 an hour, but the company she works for is billed for $3.30-a 30% markup...
...speculation is on the exchanges. Acting for a group of well-heeled investors, Chicago Coin Dealer Leonard Stark has been advertising for $ 10 million worth of old-style silver certificates at a 15% premium over their face value. Banking on the fact that the Treasury will continue to redeem them for .77 oz. of silver each until next June, Stark's group stands to make a handsome profit...
...Mills's onetime parent company, bought into a local radio station, used it to advertise its new product. The cereal was promoted by one of radio's first singing commercials ("Have you tried Wheaties?"), a pioneer coast-to-coast radio serial ("Skippy") and some of the earliest premium offers for kids anxious to be the first on their blocks with such prizes as Explorer Telescopes. Soon after the company began sponsoring "Jack Armstrong, All-American Boy" in the 1930s, Wheaties became "the breakfast of champions"-and its profitable tie-in with sports was born...
...most difficult decision for attackers is how much above the going market price to offer for stock they covet. In a study of 50 contested tender offers, Columbia University Professors Samuel L. Hayes III and Russell A. Taussig recently found that the average premium was 16%, though lower-priced stocks ($10 to $20) often required an extra sweetener...
High Risk. Last year premium rates on auto liability insurance across the U.S. increased by 5.2% on the heels of a 9.3% increase in 1965. In Massachusetts, which has the highest rate of any state, a 10/20/5 liability policy* now costs an average $130 v. $93 ten years ago; for a Boston motorist who wants 50/100/5 coverage, the premium can soar above $600. Even in sparsely populated Wyoming, a similar policy can run as high...