Word: premium
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Dates: during 1960-1969
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...fans have been waiting a long time for a team like this year's. The Terriers have 6 ft. 3 in. Randy Cross, who set a sophomore scoring mark last year, averaging 18.2 points per game. They've got a premium playmaker in 5 ft. 6 in. Ken Lean, And if that's not enough, they have 6 ft. 9 in. Dick Moreshead, who pulled down an average of 15.4 rebounds per game last season--14th best in the nation...
Into Foreign Markets. Nabisco's top seller is still its Premium Saltine, which reinforces the company's principle that most Americans prefer plain foods. President Bickmore himself is a plain-food man. A tithing Mormon from Paradise, Utah, he began in 1933 as a Nabisco salesman in Pocatello, Idaho, but was laid off in a Depression cutback, and started again as a porter in a company warehouse. As he worked up the line, Bickmore took some studies on the side from both Dale Carnegie and Harvard Business School. Since becoming chief executive three years ago, he has bought...
...paid readership of 733,304, all but a handful in the eight Far Western states-California, Oregon, Washington, Arizona, Idaho, Nevada, Utah and Hawaii-that Sunset regards as its parish. It is not interested in the rest of the U.S.; it even discourages outside circulation by charging a premium subscription rate of $1 more a year. The ideal subscriber is perhaps typified by the man who moved his family West from Minnesota and informed the magazine that "Sunset's got what we came out here...
...shift to fixed-price contracts alone could save 10? on each defense dollar, argues McNamara. In addition, the plan puts a premium on high quality workmanship and careful inspection procedures. The military officer watching each project will submit a top-secret report every six months evaluating the company's performance, and the report will figure heavily in whether a company gets future defense contracts...
...from an ancient battleship bell-one stroke for bad news, two for good. Last week Lloyd's had some bad news: it suffered one of its worst losses in Britain's great train robbery (see THE WORLD). This week, however, it will report some cheerier tidings: annual premium income has risen to a record high of $983 million...