Word: premium
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...argue, big profits are necessary in order to fund continued R&D. Defending Xalatan’s price tag, a Pharmacia exec (that company has since been bought out by Pfizer) told the New York Times, “We are bringing forth innovation . . . and innovation always brings a premium.” True, but how much incentive do these companies really need? After all, taxpayer dollars paid for 85 percent of the basic and clinical research for drugs currently on the market. And a closer look at company balance sheets reveals that the pharmaceutical industry spends 27 percent...
Calvin launched new "premium" fits, including Levi's RED, which became the best-selling denim line in Barneys, and designed the Levi's Vintage Clothing line, culling from the company archives. In 2002 she introduced low-rise jeans for men and overhauled the brand's core line after the largest fit test in denim history to create a style and fit for nearly everybody, and every body...
...similar misfortune befell the men’s fencing team, which easily upstaged MIT (13-9) 19-8 before finishing off Brandeis 15-12 in a battle of the Crimson’s limited premium talent versus the Judges’ depth...
...demand. Ships have become bigger, and "economies of scale really work" on cruises, says John Maxwell, a leisure-industry analyst at Merrill Lynch in New York City. Ways of extracting extra money from passengers have become more sophisticated, like TV sets that allow gambling from one's stateroom and premium restaurants that charge a supplement. Driscoll estimates that Carnival makes 20% of its revenues from onboard charges...
...mastermind this bizarre new program. (In my defense, however, this happened after reading that the network’s notoriously lowbrow line-up is to include a new show called “My Big Fat Obnoxious Fiancé.”) This time, the perpetrator is a premium-cable network with an obvious conflict of interests...