Word: premium
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With his interest in marketing, Bell has already helped freshen McDonald's image. He worked on the global "I'm lovin' it" ad campaign, and has pushed U.S. restaurants to revise their traditional menu in favor of more edgy offerings like premium salads and the new McGriddles. Bell's goals: "To reconnect with customers all around the world and keep the brand forever young." The approach may be working: McDonald's share price has doubled since hitting an eight-year low in March. --By Maggie Sieger/Chicago
...upmarket when the perception is that quality is heading down, so fixing that issue must be Pischetsrieder's first task. Next he has to ensure that VW's move into luxury doesn't come at the expense of sales in its higher-volume, mid-priced segments. "We know the premium segment is different from the mass market, and we need to make certain that Volkswagen lives up to its new image," he said in September...
...sale might only be 10 or 20 cases per lot, which is prohibitively expensive in such small volumes. Planning for the future means the airlines buy en primeur (before bottling), especially for fine wines. Stephen Spurrier, who runs a wine academy in Paris, says that airlines look for "vintage premium wines that will not be served for at least five years or more...
...world-famous? After all, Austrians drink some 33 L of wine per person per year, well above Germany, whose wines are better known. The reason is that 80% of the annual production is consumed within the country. And you can expect to pay around $30 a bottle for a premium Austrian wine...
...Putin believes in the state above all. The state must survive. But the fact that he felt so threatened by Khodorkovsky that he felt forced to act in this way reveals his political weakness. Still, he knows that the West will remain engaged with Russia, because he understands the premium on non-Arab sources...