Word: premium
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...Like kimonos and Godzilla, sake is too much ingrained in the culture to be entirely forgotten. Major sakemakers are targeting new markets, such as young women, with innovative products and sales pitches. A change in Japan's tax laws has encouraged small and midsize kura to produce more profitable, premium sake, a move that has ignited the current fad for jizake, or local sake. And kura big and small see potential abroad, where a sake boom has stepped up demand. Despite its troubles?or perhaps because of them?the industry is producing its best sake ever...
...sake choices to flatter each dish a diner orders. Connoisseurs start with a daiginjo such as Higan from Niigata prefecture, which boasts a pretty transparency and refreshing taste that goes well with salty burdock-root chips. The distinctive ginjo-grade Suiro is a good balance for tempura pork. Premium sakes like these are usually served chilled so that drinkers can better savor their nuances...
Each squad clamped down on fast break opportunities, resulting in a slow, drawn out pace in which goals from set offenses were at a premium...
...spark. Like kimonos and Godzilla, sake is too much ingrained in the culture to be entirely forgotten. Major sakemakers are targeting new markets, such as young women, with innovative products and sales pitches. A change in the tax laws has encouraged small and midsize kura to produce more profitable, premium sake, a move that has ignited the current fad for jizake, or local sake. And kura big and small see potential abroad, where a sake boom has stepped up demand. Despite its troubles--or perhaps because of them--the industry is producing its best sake ever...
...sake choices to flatter each dish a diner orders. Connoisseurs start with a daiginjo like Higan from Niigata prefecture, which boasts a pretty transparency and refreshing taste that goes well with salty burdock-root chips. The distinctive ginjo-grade Suiro is a good balance for tempura-fried pork. Premium sakes like these are usually served chilled, so drinkers can better savor their nuances...