Word: premium
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...celebrated the deal, investors thrashed Commerzbank for paying too much and analysts questioned whether Blessing and his team were up to the task of successfully completing the merger. In light of the ongoing financial crisis, analysts were surprised to learn that Commerzbank values the struggling Dresdner bank at a premium of 1.1 times its current book value. Commerzbank shares fell as much as 12.1% in trading Monday, the biggest decline in the company's stock since October 2002, according to the news agency Bloomberg...
...Audi's still building just 4,500. In 2009, it hopes to release between 800 and 1,000 of them in the U.S. And they'll go quickly. Audi says those few cars, coupled with a deft marketing campaign, will raise the company's profile in the competitive U.S. premium-car segment, where it hopes to double sales of all models by 2015 to around 200,000. "I would almost describe every one of those R8s as a mobile billboard for the Audi brand," says Johan de Nysschen, head of Audi's U.S. operations...
...world's leading premium carmaker, closely followed by Mercedes, and Audi's overarching goal is to overtake them--which won't happen without the boost in U.S. sales it's striving for. And given the shape of the U.S. economy, that task isn't getting any easier. Worldwide, however, Audi had a strong 2007. It sold 964,151 cars, 6.5% more than in 2006, and its revenue jumped almost 8% to $52.9 billion. This year, Audi has sold 516,211 cars as of June 30--a half-year sales record and a 1.4% increase over midyear 2007 sales...
...Salon in Paris, customers can sample Fukumitsuya sake, including several varieties that will stand up well to the rich sauces of celebrity chef Dominique Bouchet, who owns the eatery. In the U.S., where imports of the rice-based spirit have doubled over the past five years, premium sakes now appear alongside wine on drinks menus at high-end restaurants like New York City's wd-50. "Over the past five years, foreigners have really begun to appreciate sake," says Matsutaro Fukumitsu, the 13th generation of his family to produce Fukumitsuya alcohol. "Japanese food is seen as healthy, and sake...
...makes an unlikely living selling bean curd. In 2005 Shingo Ito started a company, Otokomae Tofuten, that makes premium tofu. "When I grew up, everyone was going to work for banks or trading companies," says the 39-year-old native of Chiba. "But I thought, I want to create a symbol of Japan that's hip but also draws from our society." Just three years later, Ito's tofu is a cult favorite in Japan and is being exported to America and the U.K. "The great thing is that tofu is seen as cool in places like...