Word: premium
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...flirty chiffon dresses, will launch Alberta Ferretti Girls through a licensing deal with Grant SpA, a manufacturer that also produces Moschino's children's line. Meanwhile, bad-boy British designer John Galliano has teamed up with Italian manufacturer Diesel to launch a pint-size collection next fall. Premium denim brands are rushing into this market too. High-end department stores like Barneys and specialty shops like Fred Segal sell $150 Antik Denim, 7 for All Mankind and Rock & Republic jeans for toddlers, who will presumably outgrow them in a matter of months...
Health-insurance premium for the average family in 2006. The total spent on health care topped $2 trillion for the first time ever...
USAGE Ads accompanying lunchtime video snacks get more views as well, which means they now command a premium price...
...Huckabee also instituted a preventative care-oriented health policy and pioneered a program under which state employees in Arkansas are given specialized health screenings and receive health care premium discounts as rewards for healthy behavior. For a country desperate to improve No Child Left Behind and healthcare, no candidate has a better resume...
...brothers got the idea of making vodka several years ago, when the Atkins diet craze turned potatoes into a less than reliable cash crop. Their longtime friend and now partner Bob Harkins did some research and "found that the vodka category was exploding, driven especially by the high-end premium category." Patrons already used to paying $35 for a bottle of Grey Goose don't blanch at the $32 tag on Cold River. "After just two years, we are producing 3,000 cases and shipping to nine states," says Harkins. The Thibodeau brothers say it's also important that they...