Word: premium
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...fuel its economy, and began setting policies designed to create higher-paying, white-collar jobs in specific sectors: biotechnology, education, and private banking and finance. Singapore aspires to be a regional or even global center in those areas by offering incentives to corporations such as tax breaks, reasonably priced premium office space and Singapore's corruption-free business climate...
...also questioned whether the Law School should continue to pay extra to make its resources available to the entire University, writing, “Should we ever pay the premium for an electronic resource to be made available University-wide...
Walk into a British pub and order a pint bottle of Magners Original - a premium cider brewed by Ireland's C&C Group - and be ready to cough up the princely sum of $7 to $8. That's as much or more than you'd pay for any other cider or beer on offer. But price be damned, say British drinkers, who are acquiring a growing thirst for ciders in general, and premium ones in particular. Cider consumption in Britain jumped 35% last year - an increase analysts have dubbed the Magners effect. That's a tribute to a brand that...
...have helped. C&C spent $41 million in advertising in the U.K. last year to launch Magners, and it's upping that investment to $54 million this year. Magners ads reinforce the traditional heritage of cider and make effective use of classic rock songs like Donovan's Sunshine Superman. Premium ciders have also benefited by offering an appealing alternative to beer at a time when the public is fortuitously tiring of alcopops - sweet, soda-like drinks laced with alcohol. "People were fed up with things that looked confected and artificial," says Simon Russell, spokesman for the National Association of Cider...
...most of Europe. Fenella Tyler, communications manager for S&N's cider division, admits: "In Portugal, cider is a word they've never heard." On the other hand, she says, there is broad appeal across Europe for alcoholic fruity beverages, and there's also a buoyant consumer trend toward premium drinks. With a market this ripe, both companies are intent on ensuring that their cider house rules...