Word: premium
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...Frederic Brandt. The machines used by professionals are expensive, but for dermatologists the payoff is huge: cash up front and no insurance bureaucracy to engage. "If you're really good at what you do," says La Jolla dermatologist Dr. Richard Fitzpatrick, "you've got the potential to charge a premium, which you can't in the medical arena. And you get paid immediately...
...research team, for example, spent seven years developing Pro-Xylane, a modified version of xylose, a sugar molecule that helps the skin's moisture reservoirs, called glycosaminoglycans. The new patented ingredient graces what the company immodestly touts as "the most technologically advanced antiaging treatment around": Lancôme's Absolue Premium bx ($132 for 2.6 oz. of the night formula). Alan Meyers, L'Oréal USA's senior vice president of research and development, says, "The real question--and it's not a trivial one--is, Where should we look next to develop new technologies...
...most famous coffee-bean names - Harar, Sidamo and Yirgacheffe - in the U.S. last year. The Ethiopian Intellectual Property Office estimates that controlling the names of the beans could earn Ethiopia an extra $88 million a year. How so? Owning the names, Ethiopia reasons, will enable it to build premium brands (with premium prices) by better controlling where the coffees are sold and how they're marketed. How has Starbucks responded? The coffee chain has said it is against Ethiopia's trademark initiative, arguing it will actually harm poor farmers more than help them, but it denies Oxfam's claim that...
...deferred savings account to which employers sometimes contribute. Chicago-based accounting firm Blackman Kallick offered its more than 200 employees the plan this year. "About 10% chose it," says human-resources manager Suzanne Palombi, "many more than we anticipated." For Blackman, that equates to a 33% drop in premium costs for those workers...
...Irishman, I am always optimistic but never ever confident. It is a great deal for Aer Lingus' passengers, who will enjoy a 10% reduction in short-haul fares, and an even better deal for Aer Lingus employees, who stand to make on average 360,000 each. A 27% premium over the flotation price of a week earlier is a very generous offer. Since taking control of Ryanair in 1994, you've built a successful short-haul business. Why buy a long-haul operator? Aer Lingus is not a long-haul operator. It's a short-haul airline with a small...