Word: premium
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Kitchen real estate is always at a premium, but for many home cooks, it's impossible to resist the siren call of shiny new cooking gadgets that promise to make your culinary experience faster, easier--and, equally important, more stylish. We tested the newest arrivals and found a few that are worth making room...
...allows them to control the entire process and select paper not used in commercial printing jobs--lush sheets with deckle edges and uneven surfaces and such inclusions as bits of leaves or flowers. It's the uniqueness of a letterpress creation that makes people willing to pay a premium. "It is pricey, and that's one of the reasons why printers put the real bite into it, so you know it's letterpress from across the room," says Moxon...
...Anthony O'Reilly He boomed long before Ireland. Why the former Heinz CEO is still focused on premium brands...
...overtook Mercedes-Benz last year as the car industry's top-selling premium brand. In keeping with BMW's unwritten age limit of 60, production boss Reithofer will replace CEO Helmut Panke on Sept. 1, the day after Panke's 60th birthday. Reithofer obviously has a tough act to follow, since the company expects to top its 2004 record net profit of $2.7 billion. Reithofer has been the keeper of BMW's flexible production system, considered a model for the car industry. The former head of BMW's South Carolina plant, he is more than familiar with the U.S. market...
...Maison du Whisky, an award-winning whisky stockist headquartered in Paris. The new offshoot, tel: (65) 6733 0059, hopes to educate the Southeast Asian market - as well as provide succor to thirsty visitors and the area's sprinkling of whisky fans - with its splendid selection of 700 premium blends and malts, housed in the new Pier complex at Robertson Quay. Selections range from simple blends (you can pick up a bottle of Murphy's, the lightly malted Irish whisky, for $44) to fabled rarities (like a 55-year-old Benromach, priced at $4,600). Apart from labels from the established...