Word: premium
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...Internet has forced advertisers to rethink their approach in order to reach increasingly distracted, multitasking, multimedia customers. That puts an even greater premium on creativity, which is just what Chuck Brymer plans to bring to the table as the new CEO of DDB Worldwide, the $1 billion global advertising agency whose clients include McDonald's and Johnson & Johnson. Brymer succeeds Ken Kaess, who died March 27. A former branding consultant, Brymer knows the importance of developing great ideas that form lasting impressions in our overcrowded minds. "Customers are smarter, more capable of tuning you out," he says. What was that...
...much like any other kind of insurance available. Using high deductible health insurance will allow Americans to distribute the risk of huge unexpected medical costs while taking on personal responsibility for smaller predictable costs. In addition, it will save families thousands of dollars every year in medical premiums that can be funneled directly into their HSA. As Baker Professor of Economics Martin S. Feldstein ’61 noted in The Wall Street Journal in 2004, the savings in the premium may even exceed the increase in deductible, reducing overall costs! In addition, this proposal reduces medical inefficiency because patients...
...most interesting finding is that there is a beauty premium even without seeing the photograph,” Rosenblat said, adding that another factor correlated with physical attractiveness—perhaps superior communication skills or a better-sounding voice—is probably at work...
...Jacobs Theater to see just how tough it is to land a ticket. Very tough, I learned: only a stray seat in the back row or way off to the side, even for performances weeks away. Unless you're willing to indulge in a relatively new Broadway pastime: the "premium" seat...
Actually, that's part of the point. Premium seats are the theaters' attempt to regain some of the revenue for hot shows that would otherwise be flowing to scalpers and ticket agents. And it's one small reason that Broadway, after years of crying its woes, is enjoying an improbable boom. Box-office grosses in 2005 were up 5% over 2004--and not all of that is due to rising ticket prices. Seats were filled at 80.4% of capacity, the highest rate since 1997. For the past 12 weeks--usually the slow late-winter period--that rose...