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...hero of Hindu mythology. "And Banrie is Hanuman." For Saichol, who personally designed the company's logo, staff uniforms and coffee cups, as well as every store, Banrie is the expression of an aesthetic and political vision. The national anthem plays regularly at stores, and Saichol buys coffee at premium prices to support domestic growers. Of course, you don't have to be a fervent Thai patriot to enjoy a cup of coffee at Banrie. At the end of the day, it's simply a pleasant place to relax and refuel. Try the aforementioned, temple-like branch on Sukhumvit Road...
...reels outside the mainstream, rising prices place another straw on the camel’s back. “It’s getting costlier and costlier to do the kind of programming the Brattle does,” Hinkle said. As a result, he said he places a premium on the theater’s unconventional charms. “We’re seen as Boston’s unofficial film school,” Hinkle said—a “classroom without a classroom.” The theater frequently invites speakers to introduce films...
Michel Bord, the CEO of Pernod Ricard USA. It's about the transformational growth of a French spirits company born of wormwood and anise to a "gentlemanly" global gorilla with a premium portfolio of wines and spirits centered on 14 major brands...
Chugging two-thirds of Allied Domecq (Fortune Brands downed the rest, for $5 billion) will add 65% more to Pernod Ricard's global revenues, reaching about $7 billion in 2004 sales. Says Bord: "Premium is growing in all categories" --one reason Pernod Ricard decided to ride the industry's wave of consolidation and, in the process, doubled its U.S. sales. Pernod thinks it can lift sales growth of the acquired brands--including Malibu, Kahlua, Ballantine's and Beefeater--from 3% to match the 9% rate Pernod is getting out of the rest of its portfolio...
Pernod plans to hold its No. 1 spot in Europe and Asia by "adapting to lifestyle and consumer behavior in every market"--getting customers to pay up for premium brands. In China, Pernod just repositioned Chivas Regal with an 18-year-old edition--at twice the price of the 12-year-old--boosting sales 17% over the past six months. In the U.S., where tequila is the fastest-growing premium category, the company will launch Tzon (named for the stone that pounds the agave plant in production) at $60 a bottle in January. Its wine portfolio, including Jacob...