Word: premiums
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Dates: during 1940-1949
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Advertisers. Like editorial space, advertising space has had to be reduced, and premium rates are often charged for advertisements more than two columns wide. Rates were raised some time ago because of higher printing costs. Last week 13 dailies agreed to raise the rates another 25% on May 1. If advertising does not shrink further, it too may be rationed. Meanwhile, many advertisers are turning to billboards...
...sideburns and tight pants, he had risen to No. 1 U. S. "soap-slinger," become partner of the soap firm of John D. Larkin in Buffalo, N. Y. His supersalesmanship made a household word of Larkin's Creme Oatmeal Soap. He invented the Club Plan, pioneered the premium method of selling (celluloid collar buttons, buttonhooks, "solid silver" spoons, the Chautauqua Lamp). But at 36 (in 1892) he suddenly sold out for $75,000, enrolled at Harvard as a special student in literature and history. Shortly thereafter he had several bad novels to his credit and had launched his amazing...
Meanwhile, auction houses sprang up at every corner. Farmers refused to sell their produce for such dubious exchange, traded milk, eggs, potatoes for pianos and fur coats. Dentists hoarded gold; china, rugs, pictures, electrical equipment, furniture were at a premium as Germans tried to put all their available cash in goods of intrinsic value. A nation's economic life disintegrated because its money went...