Word: premiums
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Dates: during 1970-1979
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...campaigner, offering something to everyone. As if in response to the consumer revolts that shook Poland last December, he promised every family a television set and refrigerator by the end of the new five-year plan in 1975. He decreed 5% wage increases for some 90 million salaried workers, premium pay for night work and a hike in pensions. He also introduced a family-assistance plan that will provide government subsidies for families whose monthly per capita income is less than 50 rubles ($55). Carefully avoiding words like poverty, he described such families as "underprovisioned." In all, the family program...
Seagrams has brought forth a new light entry of its own. The company recalled its Four Roses brand, increased the neutral spirit content to lighten its flavor, renamed it Four Roses Premium, added 10? to 15? to the price and introduced it with a splashy promotion campaign two weeks ago. To speed consumer acceptance, Seagrams salesmen have been passing out free samples of the new drink to key customers of local dealers. The company's ads have already drawn federal attention. One message reads: "We can offer a product right now that can't be equalled a year...
Whatever its plans for Four Roses Premium, Seagrams, like many distillers, is still banking on the acceptance of light whisky. Says Jack Yogman, Seagrams executive vice president: "If light whisky is a success, it will probably capture 10% to 12% of the total market in ten years." Otherwise, the American liquor industry could be in for a monumental morning after...
...medical expenses, loss of income and other damages. The Government's own study shows that under today's liability system, litigation consumes 17% of the time of state courts and produces $1 billion a year in legal fees, but yields only 44 cents out of each premium dollar to repay victims for their losses...
...over Europe, consumers are developing a taste-and paying premium prices-for American food products. Despite stiff trade barriers erected by the Common Market, shipments of American fresh fruit to Europe were worth $32 million in 1970, up almost 40% from 1968. The demand is at its peak right now, when much of the produce grown in California, Florida and Texas is out of season on the Continent...