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TROPICANA LIGHT 'N HEALTHY VS. TROPICANA PURE PREMIUM...
...carb lines. Meanwhile, the central action alley at Wal-Mart SuperCenters crammed some 200 low-carb products into a 16-ft. run during prime dieting season after New Year's. The company is considering launching its own line of low-carb foods, which would surely narrow the price premium that many of these items carry...
Despite all that, the spirits industry has made hay with its low-carb status. Distillers, including Bacardi and Diageo, have launched ad campaigns to trumpet their spirits' carblessness. Diageo, which makes Smirnoff, the world's top-selling premium vodka, created the website LowCarbParties.com to tell drinkers how to decarb their cocktails. "The spirit is not the problem," says food and wine expert Ted Allen from Queer Eye for the Straight Guy, who helped launch the site. "It's the mixer." Liquor and grocery stores are beginning to carry products like Baja Bob's low-carb margarita mix, which has been...
...late-night concert party called Rockin' on the Dock of the Bay, with proceeds going to the National Childhood Cancer Foundation. According to a brochure for the event obtained by TIME, $100,000 donors will get 100 free tickets, backstage passes to meet the rock band, a "premium bar" and the chance to groove with Democratic Senators. Steve Patterson, Lincoln's campaign manager, insists his boss sees the party only as "an opportunity to raise substantial funds for a worthy cause." Chances are the donors see some side benefits. --By Douglas Waller
...some $350 million in earnings last quarter--won enough concessions to stay competitive, even after Wal-Mart unleashes its Supercenters in the area. The next step, experts agree, is to continue narrowing the price gap with the world's largest retailer and find a way to justify the remaining premium. Here's what supermarkets need to do to avoid the ultimate checkout...