Word: premiums
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...Many of Japan's breweries have pubs nearby or on the premises, so patrons can sip their jibiiru fresh from the brewer. At the T. Y. Harbor Brewery Restaurant and Bar in Tokyo, (81-3) 5479 4555, gleaming aluminum tanks of premium beer fill the cavernous interior. Manager Masato Tajima recommends the original Tennoz pale ale, which goes well with the restaurant's Californian cuisine...
...difficult it is for microbreweries to find their niche in a macrobrew region. Founded in 1996, his is one of the oldest microbreweries in Asia and does most of its business supplying Hong Kong pubs with exclusive microbrews; he began exporting its popular Dragon's Back Ale and Premium Gold Lager outside Hong Kong only a few months ago. Though the company has expanded its production, the focus is on providing diversity to local tipplers stuck in an unimaginative market. "With most bartenders, if you ask for a Hong Kong beer, they'll give you a Tsingtao," sniffs Docherty...
...like studying archaeology. "There are always new discoveries to be uncovered," the bulky connoisseur declares, after one of his regular customers recommends a special spicy salami that has long been produced in a small village near Parma. For those who thought all hams were created equal, Tamburini offers the premium Culatello prosciutto, taken from the most prized section of the pork hind. At €51.65 a kg, it's worth every buttery cent. Mortadella, the region's famed processed pork meat, is believed to have arrived from Celtic conquerors who were used to eating their meat in paté form...
Since the early '90s, foreign carmakers have raised the stakes in the sports-car game by doing a better job of marrying comfort with performance and style. This year Nissan crammed a 287-h.p. engine into its 350Z and outfitted it with luxuries like heated seats and a premium audio system. BMW's new Z4 is loaded with power and gadgetry and features a body crafted to evoke a flame, part of BMW's bid to embolden its designs...
...Industry analysts say it may take several years before prices fall into a marketplace sweet spot, where buyers see the advantages of flat-screen TVs as worth the premium they command compared with conventional boob tubes. But competitive forces are already in play that could make that day come sooner rather than later. The prospect of hundreds of millions of TV viewers dumping their old sets and going flat has drawn the world's most innovative consumer electronics companies into the market, among them Sony of Japan and Samsung of South Korea. At the same time, manufacturers are pushing...