Word: premiums
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With chains increasingly willing and able to pay higher prices for premium Square property, building owners often raise all tenants' rent...
SHILLER It is not reasonable that the risk premium should be zero. You can buy inflation indexed bonds at 4% [risk free]. That's why I am a big advocate of index bonds. It is one of my campaigns...
SHILLER See, [your] book title, if you look at it, it says, The New Strategy for Profiting from the Coming Rise in the Stock Market. You are selling books by telling people the risk premium is going to go to zero in three to five years. And you present no evidence for that...
HASSETT The equity risk premium has declined. Let's define this, by the way. Equity risk premium is the extra return that investors demand because they think stocks are riskier than the benchmark [30-year Treasury] bond. O.K., it has declined roughly from 7% to 3%. [A decline drives up prices.] Alan Greenspan says, "The question is, Is this decline temporary or is it permanent?" We offer a third alternative we think is a reasonable alternative, which is, Will it continue [to decline] to what we believe to be its reasonable resting place, which is around zero? If stocks...
...backlash is inevitable. Perhaps people will pay a premium to live in "advertising-free zones," just as, perhaps, they will be willing to pay a premium to live in cell phone-free zones...