Word: premiums
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Another way Harvard fills openings is with temporary staff, who also do not get paid benefits or premium salaries...
...constant ad presence on your desktop, and NetZero, an Internet provider--are relying on advertisers and marketers to provide their income. They subscribe to the old Net mantra: Get Big Fast. Gather enough eyeballs, aggregate enough consumer-shopping habits and click-through tendencies, and sellers will pay a premium to get at your customers...
...euro-aesthete's art collection. Among the bottles up for bid this week are great trophy wines such as an 1811 Chateau Lafite and a 1945 Chateau Mouton Rothschild, as well as some of the finest and rarest young wines--bottles that an investor can bet will collect a premium at the year 3000 auctions. Just paging through the Sotheby's catalog (it's available online at www.sothebys.com is enough to moisten oenophilic palates. One evident specialty of the collector was assembling "vertical" collections of a single vineyard over many years. Sotheby's estimates that a rare collection of Australian...
...American licensed goods like the Jaguar Collection and Calvin Klein that are sold in his store. "The American brands really have no assets apart from their names, which they put on other products and designs," he says. "I want to follow that example." This November, Harrods' lines of premium-priced fine jewelry, watches, fragrances, leather goods, foods and linens will be available to consumers. "There is unlimited value in the name Harrods," Al Fayed says. Harrods and Club Med have hired executives with American licensing experience to oversee their efforts...
...brand-extension licensing operations look easy, but they require foresight and thought. "It shouldn't be misconstrued by companies as a freebie," says Equity Management's Konkle. Every brand has a "core equity," which is its image--what it stands for in the minds of consumers. Is it a premium brand? Does it signal value? What image does it conjure up? "You can't just put out a doodad with a name slapped on it," insists Michael Stone, co-director of New York's Beanstalk Group, another large licensing agency. Missteps abound among those who have held that simplistic view...