Word: premiums
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...There should be a higher premium on time and involvement over continuity," said Benjamin A. Rahn '99, a student member of the committee...
...that the aisles would be populated by a nation of granola eaters eager to pay extra for the halo of purity. They were dead wrong. We remain a nation of committed Twinkie eaters even while welcoming organic foods to the table. Consumers aren't willing to pay a hefty premium for organic, nor do they want to give up any of the conveniences of shopping in large stores that stock everything from soup to lug nuts...
Unlike Yahoo and AltaVista, Northern Light does not contain advertisements of any sort. Instead, the $1 to $4 fee users must pay to view "premium" articles are to be the main source of revenue, Seuss says...
Seuss says Northern Light hopes to fill this void by bringing "premium" information...
Thus far, publications have been happy to be included in Northern Light's premium document database, Seuss says...