Word: premiums
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...people. Last year California winemaking generated $6 billion in retail sales. This year wine sales nationwide are flat, but vintners argue that while people may be drinking less, they're drinking better. According to a survey by Hambrecht & Quist, a San Francisco investment firm, sales of California's premium wines have increased an average of 19.6% a year over the past five years. At the peak of the scale, California's ultra-premiums command prices that come close to matching those of Europe's best. Diamond Creek's tannic, concentrated 1987 Lake Vineyard Cabernet Sauvignon went on sale last year...
...wonder that big money, much of it foreign, has moved into the wine country. Napa's Raymond Vineyard, Sonoma's Chateau St. Jean and Firestone (near Santa Barbara) -- all premium labels -- are owned in whole or part by Japanese interests. Beaulieu, Inglenook and Christian Bros. in Napa County are subsidiaries of the British conglomerate Grand Metropolitan. Most of the major French champagne producers, including Moet & Chandon, Mumm, Louis Roederer and Piper Heidsieck, have subsidiaries turning out California sparklers...
Climatic extremes ensure that many of the wines produced in the South and Northeast will never be more than marginal in quality. To make a profit, however, vintners must charge premium prices for what, realistically, is vin ordinaire. But for the Adventurous Oenophile and his ilk, the discovery of a promising little Merlot from North Carolina (try Biltmore's) or a delicate Eiswein from Michigan (taste one from Chateau Grand Traverse) will always be worth the cost...
...Rutgers University study of the multi-cultural labor force identifies several sociological problems commonly faced by women, minorities and immigrants in the workplace. Because many Asians, for example, come from cultures that place a premium on humility, they often have trouble competing with American workers. While Asians view personal assertiveness as impolite, their white male competitors see it as the normal way of getting ahead and use it to their advantage...
...unknown American student? Probably a lot, but be prepared to address this question. Also, be prepared to admit that it might be easier and in the end necessary to present your case in person than through the relative anonymity of a cover letter and resume. Courtesy is at a premium in this transaction, but so is a motivated (yet sensitive) persistence. Don't give up, but don't be overly aggressive or obnoxious in your attempts to sell yourself...