Word: premiums
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Good looks have always been at a premium in Hollywood, but in the '70s men who looked odd, unusual or perhaps just real-a bald Telly Savalas or an impish Robin Williams-also achieved TV stardom. "It was the heyday of the average guy," says Joel Thurm, head of talent for NBC. "The country was prosperous. People were relatively satisfied with their lives and were able to laugh at themselves a little more. Now we're looking for heroes again. We want fantasy and glamour...
...however, lowered the price of its best crude from $29 to $27.25, and the Soviet Union has been aggressively discounting its oil to raise foreign exchange (see box). At the same time, Britain is under pressure from customers to undercut OPEC by dropping the $30.50 per bbl. price on premium-quality North...
...crisis is the continuing worldwide glut of oil that is forcing down prices. Three weeks ago Britain and Norway, which are not OPEC members, lowered their charge for North Sea oil by $3 per bbl., to $30.50. Nigeria, a member, promptly retaliated by cutting the price of its premium-quality crude by $5.50, to $30 per bbl. That put enormous pressure on the other OPEC countries to make big cuts...
...last holdout. Since October, it had a program that allowed frequent renters to build up points toward free hotel accommodations and plane trips, but the company resisted giving gifts to all comers. Says Craig Koch, a Hertz general manager: "We made an honest attempt not to get into the premium thing and to let some of our market share go for three or four months. But Avis wouldn't quit." When Avis claimed that its market share had risen six points, to 29%, Hertz jumped in, adding merchandise prizes to its travel bonuses. A customer who rents a Hertz...
...Montreal Alouettes of the Canadian Football League tried to lure Walker with a contract offer of $1.6 million. Still only a freshman, the Georgia star didn't bite, but he knew enough to take out a million dollar insurance policy on himself with Lloyd's of London. The annual premium reportedly cost his family...