Word: premiums
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...friends,” many of whom are brief acquaintances or, at worst, complete strangers.With its unapologetic eschewal of nuance, Facebook pressures us to define our relationships and display the results for all to see. Yet relationships, like people, do not fit neatly into predefined categories. The premium that Facebook places on categorization has only exacerbated our societal obsession with affixing arbitrary labels to relationships and calculating our self-worth accordingly. For many women, “boyfriends” serve as status symbols, offering definitive proof of one’s capability to find a mate and achieve monogamous...
America's leading motorcycle manufacturer is enduring its bleakest period since the 1980s, when it nearly went bankrupt. "Clearly it's a challenging environment, and we're doing all the right things in this environment to position our premium brand in this marketplace to make sure we're even stronger when we're out of this cycle," says Tom Bergmann, Harley-Davidson's chief financial officer...
Acknowledging the challenge of selling premium motorcycles in this economic environment, Harley-Davidson recently introduced a print ad aiming to play on the Sportster Iron 883's relatively low price. The message: "About six bucks a day. Cheaper than your smokes, a six-pack, a lap dance, a bar tab, another tattoo, a parking ticket ..." The Sportster line is expected to account for a larger share of Harley-Davidson's sales this year - though still less than 25% of the total. (The company notes that there is still a waiting list for the new $29,000 Tri-Glide Ultra Classic...
...reflects individuality and a laid-back cool at the same time," Richer says. The black parts didn't necessarily lower the bike's costs. The developers stood firm on using premium materials, like metal fenders and side covers, rather than the plastic found on comparable bikes. "A lot of our competitors think there's only one way to get through this economy - to go down the price ladder," observes Richer. "But we refuse to play by that book. We have no interest in hurting the long-term value of our brand or our bikes." (See pictures of Evel Knievel, motorcycle...
...Some analysts believe Chinalco paid a premium for the Rio assets, given how much prices have slumped. But BOC International's Xu notes, "that the price is much, much lower for the assets - particularly iron ore and copper - than it would have been just six months ago. This seems like a pretty good deal for Chinalco...