Word: premiums
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Every major company in the highly competitive industry has entered the sweepstakes for light whiskey, which will reach some cities early this month and should be nearly everywhere by September. The price for light whiskey will be about the same as for premium blends, or $2 a fifth less than for name brands of Scotch. The most widely promoted brand at first will be Crow Light, made by National Distillers (Old Crow bourbon). It has been pitching Crow Light in trade journals with an ad showing a long-haired drinker announcing "a clean break with the past." Seagram, the world...
Because most contemporary societies put their highest premium on profit, once a human being is surpassed in profitability, he is relegated to the junk heap. In terms of occupational potency, and the ambition to live with self-respect, old age is also a defeat...
...recommend farm-price controls, but there are less drastic steps that it could take on its own, and members listed some in a private memo. For example, the commission could step up surveillance of supermarket profit margins, try harder to detect possible attempts to sell low-quality meat at premium prices, and insist that stores post more detailed price lists. As a last-ditch measure, the commission could clamp a temporary freeze on retail meat prices, hoping that store owners would then exert anti-inflationary pressure on their supply lines to the farmers...
...capitalist cunning in making the most of the bonus system. Roland Matthes, world record holder in the 100-meter and 200-meter backstroke, has a habit of setting new records by small margins. When somebody else swims faster, he gets another chance to top the time and earn another premium. Frank Wiegand, former world record holder for the 400-meter freestyle, used to get a bonus of 100 marks ($31?"every 'time he"set a personal record with his army sports club. He proceeded to swim various distances and strokes, each time setting his own record without extending himself...
...most Italians, the Easter holiday this year was more frustrating than festive. Alitalia was struck, which meant that both planes and plans had to be canceled. In a protest for higher wages, refinery workers sporadically cut delivery of the premium gasoline that most Italian cars require, thereby limiting autostrada excursions. (Enterprising urchins in Naples took advantage of the situation by selling mixtures of regular gas and cheap red wine as premium...