Word: premiums
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...face a binary choice: Bud or Bud Lite, although they might occasionally find such niche-market products as Bud Select or Bud Extra. By contrast, when a Japanese beer drinker goes to buy a can of Asahi at an average convenience store, he has to choose between Super Dry, Premium, Prime Time, Black, Stout, Orion Draft, Northern Style, Clear, Flavorful, Gubi Draft, New Draft 3 and Ginger Draft, among others. And that's just this month's selection. (See pictures of Japanese design's greatest hits...
...course, the Obama campaign will be remembered for spectacles like Obama's stadium speech at the Democratic convention and his equally massive appearance in Berlin. But in fact, his campaign just as often deliberately chose not to maximize Obama's crowd appeal. During the primaries, where retail politics was premium, they focused on house parties and ice cream socials, concerned that Obama's celebrity status might put off the famously demanding Iowa and New Hampshire voters. In the general election they centered his appearances on town hall meetings and round table discussions, usually with folks who had stories to tell...
...negative ads and trash-talking bigwigs--will persist until cockroaches inherit the earth. You think taxes are just a political issue? A few weeks ago, as Apple prepared to launch its new line of laptops, Microsoft execs were on the stump, criticizing what they call the "Apple tax," the premium consumers pay for Macs with the same power and speed as lower-priced...
...Furthermore, a few naming-rights deals for facilities are up in the air. New football stadiums will open next season in Dallas and at the Meadowlands in New Jersey, where the New York Giants and Jets play. Will companies pay the same sweet premium they would have, say, a year ago for the right to attach their name to one of these new venues? Very doubtful. AIG, the embattled insurance giant, has sponsored the U.S. Davis Cup team since 1999, an agreement that ends this year: if the company hadn't floundered, odds are it would have renewed the deal...
...help take high-end chocolate national, Hershey's bought organic chocolatier Dagoba as well as top-shelf artisans Scharffen Berger and Joseph Schmidt. Mars is trying to keep pace, launching deluxe Dove bars and premium M&Ms in flavors like raspberry almond for $4 a bag. Supermarket shoppers can now select their sweets on the basis of preferred percentage of cacao (the mod way to refer to cocoa content): from Hershey's Cacao Reserve (35%) to its Scharffen Berger Extra Dark...