Word: premiums
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Collier's "unlawful" sales presentation, the FTC said, "included the solicitation of testimonials, the offer to place the basic volumes in a home as an advertising premium and the request for a ten-year commitment by the purchaser to keep the set up to date by purchasing Collier yearbooks at a nominal cost...
...First, Collier's will place the big 24-volume library here in your home as a direct advertising premium," the salesman is trained to warble, smiling all the time. "It would be yours to keep. The nationally advertised price would be marked 'paid in full' and charged off to our advertising...
...losses were due partly to huge damages paid on a rare combination of hurricanes, air crashes, U.S. race riots and oilfield fires. A deeper reason was that in those years, premium rates of much of the insurance business -with the exception of long-term life, which Lloyd's does not carry -were unrealistic. The rates failed to keep pace with soaring repair costs and the proliferation of bigger jet aircraft and giant oil tankers. "Inflation and technological revolutions all caught up with the underwriters," says Lloyd's Chairman Henry S. Mance...
There is no doubt that the SST, like the jets before it, will lure more passengers into the air. A recent survey conducted for TWA revealed that two-thirds of all passengers responding would prefer to fly supersonically, and 56% would pay a premium of $50 to do so on a 2,000-mile flight. Still, each SST will cost more than most airlines earn in a single year. Even now, the airlines are stretching the tight money market to pay for the new generation of subsonic jumbo jets and airbuses, and smaller lines only wish that the SST would...
...billion, he has become too rich and powerful to deride. Investment hous es seek Cornfeld's favor, and continental bankers have begun imitating his sales methods. Last week I.O.S. brought out its first public offering of common stock, and eager investors abroad bid the shares to a large premium...