Word: premiums
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...chairmanship after 14 years as president. He advised the board that the best man to succeed him would be Copeland. Somewhat like Britain's Conservative Party, Du Pont's 30 directors seek instinctively to pick the man who can best unify them. They place a greater premium on group management than most companies do, and were impressed by Copeland's ability to lead top managers to a group decision. They took Greenewalt's advice...
...sides remained just as far apart as they were when Freeman Frazee, president of the Detroit printing pressmen's union, led his men off both papers-an exodus joined by one other union, the paper and plate handlers. "Smoky" Frazee has clung stubbornly to his demands, which include premium pay for pressmen working Saturdays. The papers have been equally adamant in refusing them...
...these societies--the CRIMSON, WHRB, the Lampoon, the political clubs--have full-scale executive competitions, in which longtime friends must strive against one another, all seeking coveted offices. The same is true of varsity athletics, or of the struggles for Radcliffe girls at a one-to-five premium. Some students suggest that they take their cue in the Cain complex from observation of the Harvard Junior Faculty...
Picture quality and set durability have both been greatly improved, but set prices are still too high for the mass market, generally starting at $400; even the lowest discount price is still about 8280. Sponsors do not want to pay premium color costs (about $10,000 extra for a half-hour show) to reach limited audiences; audiences are not likely to grow dramatically until more color is offered on TV. NBC now schedules 50% of its network programs in color, but CBS broadcasts no regular color programs, ABC only...
Admen track the origins of the fad to Britain, where a Humble affiliate used a fierce tiger to introduce a premium gas. In the U.S. the trend has been helped by collegians who for years have been referring to any really swinging types as "tigers." As the psychologists see it, the tiger is a symbol of virility; as the admen see it, it is a surefire gimmick: sales of U.S. Rubber's tiger-paw tires have almost doubled since it began its campaign, and tigers now absorb a third of the company's $6,000,000 tire...