Word: premiums
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...between high and low earners has been growing since the late 1970s, and until recently, economists attributed virtually all of it to technological and demographic changes that increased the premium paid to those with advanced skills and education. If that were true, the only answer would lie along the arduous path of improving the education and skill levels of American workers. And you certainly wouldn't want to discourage people from getting an education by heavily taxing the rewards...
...soon would. Belgian tennis player Justine Henin and Swedish golfer Annika Sorenstam both announced their retirements. Sorenstam, a career Grand Slam winner, is 37. Henin, a seven-time Grand Slam champion and current world No. 1, is 25. Neither plays a sport in which youth is at a premium. So it is difficult not to feel cheated: we will never again see Henin's spry figure unleashing shots with such a variety of spins that she made the slugging behemoths of women's tennis suffer death by a thousand slices. Sorenstam's cool accuracy and composure will soon be lost...
...their drills. "The shoe becomes a piece of equipment," insists Raphael Peck, Under Armour's senior vice president and shoe guru. But will young athletes really spend $100 for a shoe to lift weights in? "They're spending $40 on a T shirt," quips Plank, nodding to the premium price that consumers are paying for Under Armour's sweat-sopping gear...
...easily and immediately as they contact their bank. Still, it's not clear that an uber-personal relationship with a doctor is any guarantee of better care - or better health. And not every patient feels that more face time with a primary care physician is worth paying a premium for. "Even very wealthy people have a hard time understanding the value," says Darvish, 32, whose practice, despite its location in a tony part of Los Angeles, doesn't see many millionaires come through the door. "Most of our patients are normal people who just care a lot about their health...
...charge manufacturers if their brands and products are used as models or in user-generated games. "They'll be happy to contribute if they know they're going to get brand awareness and brand placement in some of these virtual worlds," Wilson says. It could also sell or license premium content to users...